Wasabi
Wasabi Lucky Dinners
Wasabi Lucky Dinners gave supermarket shoppers the chance to join in the Lunar New Year celebrations at home… and win a share of £88,888 in cash prizes!
Across many East Asian cultures, receiving a lucky red envelope is a traditional moment of excitement and anticipation. With Wasabi Lucky Dinners, every promotional pack also gave the chance to open a red envelope with instant prizes of £888, £88 or £8.
This added value promotion brought massive excitement to the chilled meals category. Supported with a WOW social and shopper media package, Wasabi attracted thousands of new shoppers and boosted impulse sales significantly during the campaign.
