Trivento
Trivento x Weber BBQ
We created the perfect partnership promotion to help grow summer wine sales.
With Weber electric BBQs to be won every week, we encouraged shoppers to embrace the sunshine and dine more often outdoors. Paired with the wonderful range of Trivento rose, white and red wines of course!
The campaign captured the spirit of sobremeso and our love of entertaining outdoors.
A clever neck tag featured across millions of wine bottles to grab attention in this very busy category supported with a host of creative shopper media and display formats, including a life-size BBQ FSDU!