Jacksons Champion Christmas
Jacksons Champion Christmas
The Cat Among The Pigeons team helped Jacksons Champion bread win big at Christmas with this fantastic seasonal on-pack promotion. Offering over £20,000 worth of festive prizes including luxury hampers and fresh blooms, the campaign secured additional display and engaged a wide shopper audience.
The impactful entry micro-site used winning moment logic to allocate all prizes and we designed an innovative fix-a-form on pack to ensure minimum packaging disruption.